Pictured above: Dan Culhane, Lisa Santoro, Kurt Husebo, and Carolyn Bennett.
For the past six years, the Wegmans Food Market in Collegeville, PA, has been supporting the Pottstown Cluster of Religious Communities (PCRC) with its “Check Out Hunger” campaign. From the end of October to mid-December, cashiers engage customers — inviting them to donate $1, $2, $3, $5, or any other amount at checkout with a hundred percent of the proceeds going to PCRC. They also ask if patrons would like to “round up” and donate change to this cause — which really adds up! In addition, just before Thanksgiving and Christmas, reusable shopping bags filled with items for a holiday meal are placed at each register with details about the cost to provide this dinner for a local family in need, encouraging customers to sponsor one of these bags.
“Making a difference in our community is a one of our [Wegmans] ‘who we are values’ — [One of the] guiding principles of the company,” noted Lisa Santoro, Front End Manager at the Collegeville store. “I take that very seriously, and am very proud to work for a company that’s values-driven.” Lisa is in charge of coaching the 180 cashiers for this campaign, providing talking points about all the tangible services PCRC provides so they can be better equipped to answer any questions that may arise. There are even incentives and prizes for those who raise over $100 a week, as well as the opportunity to have their name posted to the “Making a Difference Superstar Board”. Lisa added, “We like to have fun with it…so we have contests. The cashiers really get into it!”
Coordinator Carolyn Bennett, who has been a Wegmans employee for seven years, is an enthusiastic and dedicated supporter of this holiday campaign. She reflected, “We take this drive with PCRC very very seriously. We’re passionate and believe from our hearts this is something that needs to be done in our community... so Wegmans steps up and we do everything we can to make this possible!”
According to Service Manager Dan Culhane, the store will proudly surpass this year’s goal for the campaign! He expressed, “It is important to build strong community ties that raises awareness for shoppers as well.”
Patrons also donate toys to PCRC via the collection bin located in the store. The Pottstown Cluster is grateful for our partnership with Wegmans, and thanks the Collegeville Store Manager, Kurt Husebo, for his hard work and generous support on behalf of the organization.
“The ‘making a difference’, we do all year round as a company,’” observed Lisa. “This is the one time of year we reach out to our customers. And we have some of the best customers!”
For more pictures, check out our SMUGMUG!